Air carrier medium large transport missed the turn to a 355 degree heading at olivv intersection.

Attributes
ACN	251868
Time
Date	199309
Day	Tue
Local Time Of Day	0601 To 1200
Place
Locale Reference	airport : mem
State Reference	TN
Altitude	msl bound lower : 8000 msl bound upper : 8000
Environment
Flight Conditions	IMC
Light	Daylight
Aircraft 1
Controlling Facilities	tracon : mem tower : sdf
Operator	common carrier : air carrier
Make Model Name	Medium Large Transport
Flight Phase	cruise other
Route In Use	arrival other arrival star : star
Flight Plan	IFR
Person 1
Affiliation	company : air carrier
Function	flight crew : captain oversight : pic
Qualification	pilot : atp pilot : flight engineer
Experience	flight time last 90 days : 180 flight time total : 3700 flight time type : 3600
ASRS Report	251868
Person 2
Affiliation	company : air carrier
Function	flight crew : first officer
Qualification	pilot : instrument pilot : commercial
Events
Anomaly	non adherence : published procedure non adherence : clearance other spatial deviation
Independent Detector	other controllera other flight crewa
Resolutory Action	flight crew : returned to intended course or assigned course other
Consequence	Other
Supplementary
Primary Problem	Flight Crew Human Performance
Air Traffic Incident	Pilot Deviation

Narrative:

While flying the holly 7 arrival into memphis, I failed to turn aircraft to 355 degree heading at olivv intersection. Mem approach controller advised of missed turn immediately and turn was initiated. No conflict was observed on TCASII and controller didn't mention one either. I know that I'm not the first pilot to miss the turn as it's specifically mentioned on each release into mem to be diligent about making the turn. I believe that the word identifier (olivv) for the intersection combined with the latitude/longitude coordinates tend to obscure the 355 degree heading note on the arrival. I firmly believe that if the intersection information for olivv on the plate was relocated to the southwest side of the intersection marker (as depicted on the attached holly 7 arrival page) it would be far easier to see the 355 degree heading and that far fewer errors would occur. Callback conversation with mem approach control revealed the following information: called mem approach control. They said that this turn is missed often. They said that air carrier a used to have a problem until their 'computers' were revised. Air carrier B is still having a problem.

Original NASA ASRS Text

Title: ACR MLG MISSED THE TURN TO A 355 DEG HDG AT OLIVV INTXN.

Narrative: WHILE FLYING THE HOLLY 7 ARR INTO MEMPHIS, I FAILED TO TURN ACFT TO 355 DEG HDG AT OLIVV INTXN. MEM APCH CTLR ADVISED OF MISSED TURN IMMEDIATELY AND TURN WAS INITIATED. NO CONFLICT WAS OBSERVED ON TCASII AND CTLR DIDN'T MENTION ONE EITHER. I KNOW THAT I'M NOT THE FIRST PLT TO MISS THE TURN AS IT'S SPECIFICALLY MENTIONED ON EACH RELEASE INTO MEM TO BE DILIGENT ABOUT MAKING THE TURN. I BELIEVE THAT THE WORD IDENTIFIER (OLIVV) FOR THE INTXN COMBINED WITH THE LATITUDE/LONGITUDE COORDINATES TEND TO OBSCURE THE 355 DEG HDG NOTE ON THE ARR. I FIRMLY BELIEVE THAT IF THE INTXN INFO FOR OLIVV ON THE PLATE WAS RELOCATED TO THE SW SIDE OF THE INTXN MARKER (AS DEPICTED ON THE ATTACHED HOLLY 7 ARR PAGE) IT WOULD BE FAR EASIER TO SEE THE 355 DEG HDG AND THAT FAR FEWER ERRORS WOULD OCCUR. CALLBACK CONVERSATION WITH MEM APCH CTL REVEALED THE FOLLOWING INFO: CALLED MEM APCH CTL. THEY SAID THAT THIS TURN IS MISSED OFTEN. THEY SAID THAT ACR A USED TO HAVE A PROB UNTIL THEIR 'COMPUTERS' WERE REVISED. ACR B IS STILL HAVING A PROB.

Data retrieved from NASA's ASRS site as of July 2007 and automatically converted to unabbreviated mixed upper/lowercase text. This report is for informational purposes with no guarantee of accuracy. See NASA's ASRS site for official report.