Narrative:

While in cruise en route from ZZZ to ZZZ1 at FL380 an amber 'baggage smoke' EICAS (engine indicating and crew alerting system) message illuminated. The message went away and re-illuminated a moment later. Pilot monitoring consulted appropriate checklist and upon completion the checklist directs landing at nearest suitable airport. ZZZ2 was approximately 80 miles straight ahead with good visual conditions and the pilot flying began a stable descent while the pilot monitoring advised ATC. Lead passenger was notified of the destination change and brief email was sent to dispatch advising of the diversion and reason. During descent; another EICAS message indicating that the ground spoilers had deployed provided further assurance that the smoke indication was real and flight crew treated the emergency as genuine fire. Pilot flying performed emergency descent and pilot monitoring performed remaining descent checklist tasks while speed was kept as fast as practicable until slowing for landing was necessary. Aircraft was stopped on the runway centerline and orderly evacuation out the main entry door was performed with no injuries to passengers or crew. No supplemental oxygen was used by passengers. Initial inspection of aircraft with fire department officials using thermal equipment showed no abnormal hot spots and no physical indications of fire to include soot or smell existed in the baggage compartment or aft equipment bay. Passengers were taken via van to airline terminal and continued on their journey while flight crew remained with airplane. Flight crew performed normal preflight fire checks and elected to taxi to the FBO with a fire truck escort and a company maintenance tech was already on site to assist with maintenance assessment.

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Original NASA ASRS Text

Title: Air carrier flight crew reported receiving a baggage smoke EICAS message; diverted and landed without incident.

Narrative: While in cruise en route from ZZZ to ZZZ1 at FL380 an amber 'Baggage Smoke' EICAS (Engine Indicating and Crew Alerting System) message illuminated. The message went away and re-illuminated a moment later. Pilot monitoring consulted appropriate checklist and upon completion the checklist directs landing at nearest suitable airport. ZZZ2 was approximately 80 miles straight ahead with good visual conditions and the pilot flying began a stable descent while the pilot monitoring advised ATC. Lead passenger was notified of the destination change and brief email was sent to dispatch advising of the diversion and reason. During descent; another EICAS message indicating that the ground spoilers had deployed provided further assurance that the smoke indication was real and flight crew treated the emergency as genuine fire. Pilot flying performed emergency descent and pilot monitoring performed remaining descent checklist tasks while speed was kept as fast as practicable until slowing for landing was necessary. Aircraft was stopped on the runway centerline and orderly evacuation out the main entry door was performed with no injuries to passengers or crew. No supplemental oxygen was used by passengers. Initial inspection of aircraft with Fire Department officials using thermal equipment showed no abnormal hot spots and no physical indications of fire to include soot or smell existed in the baggage compartment or aft equipment bay. Passengers were taken via van to airline terminal and continued on their journey while flight crew remained with airplane. Flight crew performed normal preflight fire checks and elected to taxi to the FBO with a fire truck escort and a Company Maintenance Tech was already on site to assist with maintenance assessment.

Data retrieved from NASA's ASRS site and automatically converted to unabbreviated mixed upper/lowercase text. This report is for informational purposes with no guarantee of accuracy. See NASA's ASRS site for official report.