Wrong runway takeoff.

Attributes
ACN	247749
Time
Date	199308
Day	Sun
Local Time Of Day	1801 To 2400
Place
Locale Reference	airport : cle
State Reference	OH
Altitude	agl bound lower : 0 agl bound upper : 0
Environment
Flight Conditions	VMC
Light	Daylight
Aircraft 1
Controlling Facilities	artcc : zbw
Operator	general aviation : corporate
Make Model Name	Small Transport, Low Wing, 2 Turboprop Eng
Flight Phase	climbout : takeoff ground other : taxi
Flight Plan	IFR
Person 1
Affiliation	Other
Function	flight crew : single pilot
Qualification	pilot : atp
Experience	flight time last 90 days : 70 flight time total : 12000 flight time type : 375
ASRS Report	247749
Person 2
Affiliation	government : faa
Function	controller : local
Qualification	controller : non radar
Events
Anomaly	incursion : runway non adherence : clearance
Independent Detector	other flight crewa
Resolutory Action	none taken : detected after the fact
Consequence	Other
Supplementary
Primary Problem	Flight Crew Human Performance
Air Traffic Incident	Pilot Deviation

Narrative:

I was cleared to takeoff on 23L (cle). I taxied onto the runway advanced power and made the takeoff, however, I had taken off on 28 (no conflicts) just didn't check HSI. Looking into sun.

Original NASA ASRS Text

Title: WRONG RWY TKOF.

Narrative: I WAS CLRED TO TKOF ON 23L (CLE). I TAXIED ONTO THE RWY ADVANCED PWR AND MADE THE TKOF, HOWEVER, I HAD TAKEN OFF ON 28 (NO CONFLICTS) JUST DIDN'T CHK HSI. LOOKING INTO SUN.

Data retrieved from NASA's ASRS site as of July 2007 and automatically converted to unabbreviated mixed upper/lowercase text. This report is for informational purposes with no guarantee of accuracy. See NASA's ASRS site for official report.