Narrative:

Just prior to the top of descent into ZZZ from ZZZ1; the flight attendants called to inform us of an odor described as 'burning rubber and electrical' centered around row 16. Several passengers noticed to odor as well. The flight attendants began their efforts to determine the source and we began the 'smoke; fire or fumes' checklist. A company pilot was in the back and after several minutes; the flight attendants and the pilot determined the odor was increasing. We [advised ATC] and were given direct to ZZZ. I then advised the passengers of the situation and that we were a [priority] aircraft. The flight attendants prepared the cabin for landing and the first officer and I determined a diversion to ZZZ2 was not warranted. We landed on [runway] xxl without incident. As we cleared the runway; crash fire rescue equipment inspected the aircraft and found the left main landing gear brakes were glowing. We proceeded slowly to the gate with crash fire rescue equipment in tow. We called ops to inform ground personnel to avoid the aircraft until it could be determined safe to approach the aircraft.in retrospect; I should have briefed the flight attendants in the cabin for normal landing. On final we heard the commands from the cabin; which was not warranted at that time which surprised us because I had the first officer check on the situation just prior to base leg one more time and the odor was stable. Earlier; I had informed the flight attendants an evacuation was not warranted. Although; if I had just asked them to secure the cabin and the situation escalated; we would regret not preparing the cabin. Also; a brace! Brace! Brace! Command was not warranted or given over the PA; so I am not sure the 'heads down stay down' commands were correct procedure. There was a breakdown in communication and of overall knowledge of cabin procedures on my part to have the proper game plan in place before arrival.

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Original NASA ASRS Text

Title: B737-700 flight crew reported strong burning rubber smell throughout the aircraft resulting in an uneventful landing at destination.

Narrative: Just prior to the Top of Descent into ZZZ from ZZZ1; the flight attendants called to inform us of an odor described as 'burning rubber and electrical' centered around row 16. Several passengers noticed to odor as well. The flight attendants began their efforts to determine the source and we began the 'Smoke; Fire or Fumes' Checklist. A Company Pilot was in the back and after several minutes; the flight attendants and the pilot determined the odor was increasing. We [advised ATC] and were given direct to ZZZ. I then advised the passengers of the situation and that we were a [priority] aircraft. The flight attendants prepared the cabin for landing and the First Officer and I determined a diversion to ZZZ2 was not warranted. We landed on [Runway] XXL without incident. As we cleared the runway; CFR inspected the aircraft and found the left main landing gear brakes were glowing. We proceeded slowly to the gate with CFR in tow. We called Ops to inform ground personnel to avoid the aircraft until it could be determined safe to approach the aircraft.In retrospect; I should have briefed the flight attendants in the cabin for normal landing. On final we heard the commands from the cabin; which was not warranted at that time which surprised us because I had the First Officer check on the situation just prior to base leg one more time and the odor was stable. Earlier; I had informed the flight attendants an evacuation was not warranted. Although; if I had just asked them to secure the cabin and the situation escalated; we would regret not preparing the cabin. Also; a BRACE! BRACE! BRACE! command was not warranted or given over the PA; so I am not sure the 'Heads Down Stay Down' commands were correct procedure. There was a breakdown in communication and of overall knowledge of cabin procedures on my part to have the proper game plan in place before arrival.

Data retrieved from NASA's ASRS site and automatically converted to unabbreviated mixed upper/lowercase text. This report is for informational purposes with no guarantee of accuracy. See NASA's ASRS site for official report.